The goal of every company is to position itself better on the market and achieve better sales. To do that, it needs to maintain valuable relationships with its current, past, and future customers. Even small businesses could get lost in all that customer-related data and lose plenty of clients if they fail to inter- act with them adequately. That’s where customer relationship management comes in to save the day. CRM includes a wide array of techniques and requires using various tools to analyze, manage, and interact with the customers. If done correctly, CRM can help you improve your business relation- ships, resulting in higher customer retention. Consequently, you will have better sales. But how does one start utilizing CRM processes? Marketers agree that one of the essential steps is to start growing your CRM database. This may sound like a lot of work, but the good news is that most of it is actually au- tomated. You just have to set the right parameters. That’s why automation is one of the essential elements of inbound marketing.
Tools that marketers nowadays use facilitate all inbound marketing operations by automating various processes. Marketing automation helps you maxi- mize the use of your resources and focus on your goals rather than doing the grunt work. It can help you with measuring ROI, managing your email cam- paigns, nurturing leads, and more. When combined with CRM, marketing automation can help you achieve signiﬁcant results as an inbound marketer.